Liquify Merch
Shopify Website Rescue with on-going support, maintenance & optimization
Liquify merch is a niche-based e-commerce platform selling footwear, electronic gadgets, and computer accessories at discounted prices every minute. The goal of the company is to introduce special pricing or unique merchandise you may not always find online or at your local stores.
Technologies
Shopify
Domain
liquifymerch
Team
Front end developer
Shopify certified developer for maintenance support
Certified QA and Project manager
Market
United States
Research and concept
The client’s eCommerce business concept is niche-based and wants to sell products on his own website as well as on 3rd party websites to increase sales. (newegg.com/ was doing a type of affiliate marketing also to increase traffic and popularity marketing on newegg.com)
We researched the market, competitors and implemented the best standard Shopify coding structure to give an attractive look and make the website more promising than before.
Approach
He approached us with the task that he was not able to do himself neither his development team was able to. His approach towards us was to rescue his Shopify project and do 3rd party development, product management, inventory management and fix issues with 3rd party websites and own website.
getting the project undone task completed.
We helped him schedule an interview with the developers, he was impressed with the knowledge and expertise of the developer and hired the same for the further development and maintenance work.
We helped in onboarding the developer in real-time on-demand with the exact expertise he wanted and made sure the tasks were done on time, without back and forth.
The Product
Pet Hotels is a unique concept designed especially to help Pet Animals to get real care when their real owners cannot take care of them due to any business trip or personal reason. The pet Hotels program is for any pet animal owner and all pet hotel owners. The Pet Hotel is a digital platform in the form of a mobile app to solve the real problem of the pet animal owners and helps pet hotel business owners get more clients and increase business.
Challenges
Front end challenge: look and feel | design changes | The reason was to make the theme or UI attractive, intuitive, engaging for the users to stay for long and keep shopping.
Make the best eCommerce website that grows the liquify merch for the long term and make it the leader of the eCommerce industry.
Maintain the website, security, look and feel, automate inventory system, configure affiliate websites with client’s main website to transform order information and update in real-time, redesign the theme with the intuitive user interface.
3rd party applications play a vital role in between the client website and the newegg.com website. The app was the only medium that was helping the client’s website to communicate with the Newegg website in order to get customer requirements/new orders/ inventory management/ customer detail and more.
The 3rd party app was noncompatible with the client’s website and was not able to drive complete information from Newegg to the client’s website, which was creating problems in managing orders and inventory.
Solutions
From crisis to record conversion
3rd party app = We communicated with the 3rd party application support team and discussed the existing issue with them to get their technical support in order to solve the issue and make the information transformation between the 2 websites easy and smooth so that client can manage inventory without any complication and focus on business growth.
Reduced his frustration of managing inventory, added a payment method that is quite unique for eCommerce stores to add like Zelle and Venmo. This was to ease his customers to make payments from their mobile or bank account directly.
Design = Used CSS to design and redesigned the UI of the website to set it with the layout and make sure it suits the entire website look and feel.
Bootstrap = Used it to make the UI highly responsive on all devices across the screens.
Maintenance = 24/7 monitoring, assuring all features and functionalities are working fine, the website is updated and customers are enjoying shopping without any disturbance.
Designed the theme with a human-centric vision, optimized image, and uploaded to make sure the site is loaded fast as compared to before.
Payment gateway integration = Venmo and Zelle. A challenging task to integrate because we replaced the unsupported and insecure payment gateways from the website and integrated a highly secure and trusted payment gateway in the website with ease that we configured his account credentials properly in the back end to make sure his payment is received and credited into his account securely without compromising in the detail and security of the customers.
Shopify offers default functionality in the backend called “password protected” for the front end that is enabled by default which needs to be disabled by the developer to allow customers to shop. It can be a big problem for the client to make business and sell the product as a customer would not be able to see or shop any product from the website. This would be a big loss for the website owner.
Result
The site is more interactive, intuitive, engaging and human-centric
Website loading speed is 80% faster than before and as per the google speed testing tool, 80+ figures is considered standard/good loading speed to rank well.
We helped clients replace insecure payment methods and integrate trusted payment gateways like Venmo, Zelle, Google Pay, and Paypal that resulted in more community followers and an increase in sales than before.
Designed email templates to notify each customer with a happy email test that results in generating a positive attitude of clients towards clients’ brand.
Automated offline inventory management that now results in quick order booking, real-time update of the inventory that reduces customers dissatisfaction ratio.
Customized website default features and functionalities to enhance client’s website performance