• Leading Activewear Brand
  • Product Enhancement

Elevating the Activewear Experience

A leading activewear brand engaged us to enhance their e-commerce platform and mobile application. Our product enhancement strategy focused on integrating personalized shopping experiences, optimizing performance, and implementing advanced analytics to better understand customer preferences. The results transformed their digital presence, leading to increased sales and customer loyalty.

Country

United States

Duration

6 Months

Industry

E-Commerce

Benefits

At A Glance

0%

50%

Improvement

In user engagement metrics

30%

Reduction

In cart abandonment rates

35%

Increase

In online sales 

40%

Increase

In mobile sales

Project Key Highlights

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  • Personalized Shopping Experience

Tailored recommendations based on user behavior.

  • Optimized Performance

Fast load times and seamless navigation.

  • In-Depth Analytics

Actionable insights for targeted marketing.

  • Mobile Optimization

Built on Shopify Plus for growth and flexibility.

  • Scalable E-Commerce Solution

Built on Shopify Plus for growth and flexibility.

Challenges Faced

By The Client

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Limited Personalization

The existing platform offered a generic shopping experience, lacking personalized recommendations based on user behavior and preferences.

Performance Issues

Users experienced slow load times and navigation challenges, particularly during high-traffic sales events, leading to cart abandonment.

Inadequate Customer Insights

The brand struggled to gather actionable insights from customer data, hindering their ability to tailor marketing campaigns and product offerings effectively.

Mobile Optimization Needs

With a growing number of users shopping via mobile devices, the existing application was not optimized for mobile experiences, resulting in lost sales opportunities.

Our Approach

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  • Assessment & Strategy

We conducted a comprehensive audit of the existing e-commerce platform and mobile application, identifying key areas for enhancement. Collaborating closely with the brand’s marketing and IT teams, we developed a strategic roadmap to implement personalized features and optimize performance.

  • Personalization Engine Implementation

We integrated a personalization engine using Machine Learning algorithms built on AWS SageMaker, enabling the platform to provide tailored product recommendations based on user behavior.

  • Performance Optimization

To address load time issues, we optimized the application by implementing content delivery networks (CDNs) and leveraging caching strategies. The e-commerce platform was built on Shopify Plus, ensuring it could handle high traffic during peak sales.

  • Advanced Analytics Integration
We implemented Google Analytics 4 and Tableau to enable in-depth tracking of user interactions, allowing the brand to gather actionable insights about customer behavior and preferences.


  • Mobile App Redesign

The mobile application underwent a complete redesign using React.js, ensuring a seamless, responsive experience across devices. Features like one-click checkout and enhanced product search functionality were added to improve user engagement.

Results Achieved

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Increased Sales

The enhanced e-commerce platform resulted in a 35% increase in online sales within the first quarter post-launch,  Personalization and user experience.

Higher Customer Engagement

User engagement metrics improved significantly, with a 50% increase in time spent on the site and a 30% decrease in cart abandonment rates.

Improved Customer Insights

The integration of advanced analytics provided the brand with critical insights into customer preferences, allowing for targeted marketing campaigns and improved product offerings.

Mobile Experience Improvement

The redesigned mobile application led to a 40% increase in mobile sales, as users enjoyed a more intuitive and responsive shopping experience.

Scalable Infrastructure

By leveraging Shopify Plus and AWS, the brand now has a scalable infrastructure capable of handling increased traffic during peak shopping seasons without performance degradation.

Technologies Used

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Technology

Description

  • Shopify

E-Commerce Platform

Upgraded to Shopify Plus for a robust and scalable

  • React.JS

Frontend Development

React.js for a modern, responsive web application.

  • AWS SageMaker

Machine Learning

AWS SageMaker for personalized recommendations.

  • Google Analytics 4

Analytics Tools

Google Analytics 4 and Tableau for in-depth customer insights.

  • CDNs

Performance Optimization

Content Delivery Networks (CDNs) for improved load times.

Testimonial

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"The enhancements provided by Iverve Inc. have transformed our digital shopping experience. The personalized features and improved performance have led to significant increases in sales and customer satisfaction. Their expertise in e-commerce enhancement is unmatched."

CMO

- Leading Activewear Brand

Let’s bring your idea to life

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Your innovative idea deserves a team that can bring it to life. Reach out to us today to discuss your project, and we’ll work with you every step of the way.