The ultimate goal of any business is to capture the market share as much as possible with rich clients’ base from different verticals. For this, you need to integrate your online store with some largest marketplaces to make your brand virtually visible to the customers more than ever.
The prime benefit that you can cultivate is that you can reach those customers on Amazon who might not be familiar with your brand or company. the following benefits you can earn by integrating your Shopify store with Amazon to sell on Amazon using Shopify.
- Listing of categories of products will be possible.
- You can sync your products details with Amazon seller’s account.
- You can set a unique price for Amazon customers.
- Ease of revenue reconciliation with shopify reports.
- You can directly entertain orders from shopify.
Steps to be followed to start selling on Amazon with Shopify:
Before you start selling on Amazon, you need to comply with certain requirements such as active shopify account, product category befitting to the Amazon category, and finally, you should not be using Amazon Fulfillment for shipping your products.
Amazon Seller Account:
Having a professional seller account on Amazon is productive in many ways. Mind well, the addition of the Amazon sales channel is free but you will be required to pay monthly a sum of $ _____ for your Amazon Professional seller account.
Once you have created an Amazon professional seller account, you need to get the approval of the categories of the products which are not there on the Amazon. Having received the approval, you can start selling on Amazon.
Adding Amazon Sales Channel:
Having created an Amazon professional seller account, you need to add a channel to your shopify store. By clicking on the + button next to sales channel option, you can add Amazon sales channel from you shopify store.
Buying UPCs for your products:
Universal product code or EAN (Emergency Action Notification) or The International Standard Book Number (ISBN) are identifier barcodes which every seller is required to use to create a product page and listings on Amazon store. Without these identifiers, you will get an error message at the time of creating your product page on Amazon.
If your products already have the UPCs, you can apply the same or else you will have to buy a UPC for the product without UPC from the official supplier- GS1. However, for registered brands on Amazon, you don’t need to buy a UPC.
Amazon Listings for your products:
If you already have the products that belong to some of the categories of the products on Amazon, you can sell them just by listing them in your shopify store. On the other hand, if you find the products categories unsupported on the Amazon, you can create listings on Amazon and add them to your Shopify Store.
Inventory tracking policy:
For the tracking of your inventory, you have primarily two options either you can opt for your store’s settings for inventory management or you can opt for managing the Amazon inventory manually. If you choose to manage your Amazon inventory with shopify store settings, you will find two situations:
- If you let Shopify Tracks for the management of a particular selected product, shopify will automatically update the Amazon listing.
- If you let Shopify Not to Track the inventory, Shopify will take care that your product is always bought from the Amazon with the inventory number set to 100 in your Amazon Seller Central. The number 100 acts as a milestone. The quantity sold will be automatically deducted and will update to 100 at every 10 minutes.
Make your targeted sales:
Your Amazon orders are automatically synced up with shopify so you will be able to import amazon products to shopify. Moreover, you will get the idea about the orders placed with your orders list with a mark of Amazon. Here you will receive the notification from both shopify as well as Amazon whereas you customers will receive the notification of their orders from Amazon only.
Whether you have 15 products or a hundred products to sell on Amazon, you can always count on the sales to be made outside Amazon. Yes, you can generate a handsome revenue with your shopify store by integrating the same with Amazon with least efforts and little know-how of technical aspects to integrate shopify with Amazon. In nutshell, you will have a remarkable difference in your revenue with shopify amazon dropship, instead of placing all the eggs in one basket.