Generating more traffic to the website ensures increased sales but improving the conversion rate of your Magento eCommerce store can double sales!
The holiday season is here and it’s the best time for retailers and eCommerce businesses to make or break their annual sales targets. Holiday sales involve selling of toys, party supplies, clothes and accessories, gift vouchers, alcoholic beverages, cakes, and more. The 6-8 weeks before Christmas are crucial for any eCommerce business owner. Every business owner aims to make more sales and profits for the eCommerce website.
If you own a Magento website and want to know how to improve the conversion rate of Magento e-commerce websites then keep on reading this guide to improve website conversion rates. Here you would know about several built-in features and tools to optimize the conversion rate of your website. Magento allows you to create scalable, robust, and feature-rich eCommerce web store that stands out of the competition.
We’ve listed a few useful tips for improving Magento conversion rates:
Add a Personal Touch
Personalization is the key to boost the conversion rate of your Magento store. KISSmetrics states that 47% of the visitors expect the website to load within 3 seconds and 40% of users leave the website if it doesn’t load in 3 seconds. It is important to make your visitors and customers feel special when they visit your store to purchase any products or services. Your online shop should deliver an engaging user experience with all the required elements of personalization.
If you run an online eCommerce these tips on how to improve Magento store performance is must read.
Track and Understand User-behavior on Your Magento Store
It can be a good idea to make use of Google Analytics to get detailed information about customer behavior. Google Analytics can help you monitor and analyze the trends and behavior of the users of your Magento store. Make sure that you track stuff like traffic and the activities of the user on your website. It will help you understand users’ expectations and you can start creating targeted messages for the users. Make your website content welcoming and interesting for the target users to improve the conversion rate.
Add Seamless Multichannel Shopping Experience
Website owners and developers should ensure that the website delivers the best experience on all the devices. If your Magento website is not mobile-ready, you may end up losing a lot of customers. Magento comes with responsive themes that ensure a smooth experience.
Improve Website Navigation
Using layered navigation allows the users to filter the products and delivers an amazing shopping experience. You can use OOTB in both Enterprise and Community edition. You can improve your eCommerce website navigation with the integration of third-party solutions like ManaDev, Layered Navigation Pro, and Amasty.
Website Maintenance – Keep Your Store Performance Optimized
Developers and users need to check several technical aspects of Magento eCommerce development to ensure smooth performance of the website and increased conversion rate. Some of the important technical aspects on Magento include:
- The latest version of Magento
- Managed Magento hosting
- Advanced cache
- A server with advanced technologies
- A content delivery network (CDN)
Use of a CDN and optimized service improve the page load speed. Visitors can leave your website if the web pages take a lot of time to load. The speed of the website matters a lot for the success of your eCommerce site. Make sure that your site uses CDN and optimized server to improve the experience.
Implement One-step Checkout Process
Amazon started one-click buying option for the users back in 2000. Later on, the one-click technology was adopted by other eCommerce website owners. Some website owners or Magento developers overlook the importance of a smooth checkout process. Time-consuming and tedious checkout process can cause shopping cart abandonment. Instant checkout feature of Magento 2 attracts more people as some users do not prefer to sign up on eCommerce websites.
Magento 2 Advance Features to Improve Conversion Rates
Magento 2 comes with advanced features such as Elasticsearch (Enterprise Edition only) and PayPal in-context checkout and saved credit cards. Elasticsearch improves the site’s conversion rates as it provides the users with better search results.
While surfing over the internet, you may come across several tips and tricks to help you improve different aspects of your Magento store such as design, features, checkout, product listing, UX, marketing, and SEO.
Magento 2 has a tool known as Video Tab that allows the website owners to add product videos. You can add an overview to unboxing videos to have a positive impact on your online sales. Customers can view the products in a better way with the help of videos. Along with pictures of products, videos can also be added with Magento 2.
Adding a proper call to actions (CTA) on your Magento website can boost the conversions. Be wise enough to place “Add to Cart” and “Buy Now” on your website. It is important to define the right return and exchange policies for your eCommerce store. Highlighting return policies on your store can increase your conversion rate.
The latest version of Magento comes with built-in PayPal payment gateway to enhance your conversion. You need to decide upon the best payment methods depending on the countries and regions you’re targeting. Magento supports multi-currency features and it raises the conversions.
You can use loyalty and reward programs and offer a personalized experience to the users. Different plugins can be integrated to offer rewards and loyalty programs to the users.
Go the extra mile
When you need to get more traffic to your online store or increase the conversion, you should pay attention to each and every detail. Think of all the possible ways in which you can pull the attention of potential clients.
There are tons of conversion rate optimization strategies that can be used for your Magento store. It is important to select the right techniques for your eCommerce website. You can look for the best Magento developers to create an outstanding online shop for your business that enjoys enhanced conversion rates.